As Social Media Coordinator for the Leicester Gazette, I created media-specific content for the newspaper's social media channels with a particular focus on Instagram and TikTok. My role included selecting articles that would interest social media users and turning them into short-form videos that would be shared via TikTok, Instagram reels, and YouTube shorts. I then trained subsequent coordinators to maintain the same style for consistency. My digital skills were further refined throughout my tenure as Social Media Officer for the University of Leicester's student newspaper, Ripple. As part of the committee to launch the Ripple, I completely re-branded the society's social media channels, creating the new UoL press logo and designing templates that would be used across the society.  I am comfortable on-camera and have experience editing on Canva and Capcut.